Sendinblue Review 2021: Why Choose It As Your Email Tool? | (The Cons, Pros and Pricing).

Started not as early as 2009, to make Email Marketing easy and Pocket friendly; Sendinblue soon came into the race of market leaders providing Email Marketing solutions as their USP and other features ranging from CRM, Marketing Automation, Transactional Emails, SMS, Landing Pages and Facebook ads. This Sendinblue review will reveal a lot of potential this tool has to improve your business online.

It has a huge outreach of over 100 million emails sent per day and a user base of over 85000. So now you might be wondering how this petty thing could be helpful for your business.

Sendinblue is simple to use, integrate, adaptable and accessible. No matter who you are, this tool solves problems for anyone. So let’s get into what is this tool actually in detail.

What is Sendinblue?

Sendinblue is a cloud-based saas that helps businesses in relationship marketing with the power of automation. It was founded in 2012 by Armand Theberge and Kapil Sharma. The company has massively grown over time and now has an office running with a 250 employee base in four different locations.

So, that was about the company. But, talking purely about the software solves the core email marketing pain points. In addition, it offers additional add-on features about which I will be reviewing and explain if it will be a powerful tool for your business or not.

Sendinblue Review for Its powerful features.

Sendinblue is well known for its email marketing features, but it is more than just email marketing. Let us know what some outstanding options to explore on Sendinblue completely free are.

  1. Email Marketing
  2. SMS Marketing.
  3. Chat tool
  4. CRM
  5. Marketing Automation.
  6. Transaction Email.
  7. Signup forms
  8. Landing Pages
  9. Facebook Ads & Retargeting

So that counts up to 9 worthy tools that can boost your online business from every angle of relationship marketing. So how is that possible to integrate into your business?

Before I explain that, you know all these features can be integrated for FREE. Completely free for a small scale business. For large scale businesses, it is highly affordable and worth the value. You will get to know the pricing at the end of this blog. So, do read till the end.

1. Email Marketing Tool:

Sending an email to your customers or readers is a great way to build relations with your target audience. And this pain point is easily solved by Sendinblue by providing you high-quality email marketing setup and design options to automate it for you or your business.

Let’s have a look at this.

sendinblue review for tool

Designing a beautiful email for your email readers is easy, and you can easily send up to 300 emails in a day for free. But, beyond that, it comes with additional pricing.

You get an HTML newsletter editor in this, which is designed and can be sent to the statemented audience at a time when your click rate will be high. The scheduling facility makes it happen.

You can automate your RSS with the newsletter software working behind this email design application.

Let’s check more features that it has to offer in this Sendinblue review blog.

2. SMS Marketing:

Sending promotional SMS from Sendinblue adds the scope of reaching your audience easily. How is this done?

Add a customise the promotional text for your SMS add and choose your contact list database. Hit send and done. You can keep your contacts updated with events, offer and much more through this campaign.

You can also Set up transactional SMS for order confirmations, shipping updates, and more using the API integration from your dashboard.

Setting up personalised SMS is done straight from the dashboard. Look at the image below to understand the scope of personalised SMS.

perosnalized sms in sendiblue

In the end, you can monitor your SMS marketing campaign by checking the transactional SMS behaviour, open and reply rates in the statistics.

With much to do for free, I feel Sendinblue is the best tool to be chosen by any business across the globe and scale their online business to new heights. However, you may need to spend some money on sending SMS.

sendinblue review about sms
Features of SMS marketing

Are you still excited to know what’s more in the package? Let’s grab them all in the next section of my blog.

3. Chat Tool in Sendinblue:

A chatbot is a new trend in online business, and Sendinblue is not missing any opportunity to get into this business niche.

If you check at the chatbot trend currently, you see a graph something like below.

If you are not utilizing this trend yet, you are missing a lot of business opportunities in your online business. Sendinblue is offering this for free, and you can actually talk and generate leads in your business using the Sendinblue chat tool.

You can install the Sendinblue chat tool in few seconds.

You can see what your customer is browsing on your website from your chat tool and respond to them in real-time.

The chat tool of Sendinblue also offers you to assign chat agents to the customer. This helps you in getting the right resources to the right customer and save time.

If this is what you have been looking to integrate into your business, then Sendinblue is the best solution.

4. CRM – Customer Relationship Management:

Sendinblue proudly boosts itself as a relationship marketing tool, and when it says that, it also proves that. How?

The CRM tool that Sendinblue offers has all the potentials to convert your hot to cold leads into customers.

So how good is this CRM?

Integrating it into your business with few clicks is possible if you wish to use Sendinblue CRM for sales management.

  1. Import all your contacts or leads into the CRM tool.
  2. Centralise all your contacts with the kind of information you have for your generated leads in the form of comments or document upload.
  3. Improve effective communication after centralising the contacts with acquisition details, source of leads, the funnels of sales and whatever is more understanding for your sales team to follow up.
  4. Manage your task by setting up task management systems inside the CRM and allocate the right person for customer follow-up with deadlines and tracking facilities.

All these things happening on a single dashboard managed and handled by multiple resources in the team.

Can you imagine the power of sensible CRM?

5. Marketing Automation:

Now imagine this. You have an email subscriber who often opens your email but doesn’t click the links inside it to visit your promotional page. How will you make him perform click action in this case?

This is possible. With the marketing automation of Sendinblue, you can always keep records and observe statistics on how your user or subscribers are behaving with your email and interact with them based on their click behaviour.

If you look at the screenshot above from the marketing automation dashboard, you get to automate your email marketing and lead follow through all the campaign setup mentioned above.

From my experience, all these automation workflows will boost your business as the Sendinblue plugin offers integration in almost all the time of the Content management system.

Let’s go to other features in this Sendinblue review.

6. Transaction Email:

If you have an eCommerce store and wish to automate or boost your eCommerce with Sendinblue, this feature is designed for you guys.

Remember that Order confirmation that comes to your inbox when you purchase something from an eCommerce store? Those emails are actually Transaction Emails.

Sendinblue Free Smtp Server offers you to set up and manage your transaction emails with API integrations. This also helps you to manage your website conversions and tracking.

You can send your transactional emails and track them to see if they have been successfully delivered, opened, clicked on, etc. Configure your SMTP now and start sending your emails via Sendinblue SMTP

So, setting up, managing and monitoring your money can be easy if you have Sendinblue setup done perfectly on your CMS.

7. Signup forms:

You get a drag and drop tool to create a popup form that can appear on your website to collect leads or email subscribers.

Choose your brand colour, text, and images to adapt the popup in how your website is designed so that website visitors’ details can be captured well.

Add as many different fields to collect the information you want from your new contacts. For example, add text input fields, radio buttons, dropdown lists, and more to have the best possible segmentation for your emails.

You can also place your form the way you want them to appear on your website.

And the good part is, you can do all this by staying in compliance with GDPR rules.

8. Landing Page Building In Sendinblue:

If Collection lead from popups or marketing automation setup is still insufficient for you, you can also design dedicated landing pages to capture business leads.

You have already read in this Sendinblue review that this tool has a lot of drag and drop functionality to offer flexibility in designing and delivering the right message to your potential customer.

Use this tool to design High CTA pages and generate a need in customer mind to fill their info on the popup form appearing on these separately designed landing pages.

You also get the opportunity to create follow-up pages for your landing page visitors. This helps you identify more quality leads in your contact list.

So you can use this feature as well to manage better business contact leads and enhance your relationship marketing using Sendinblue.

9. Facebook Ads & Retargeting:

In this entire Sendinblue review, after SMS marketing, the Facebook feature of Sendinblue is also a paid tool. But, it is worth it.

Being a Facebook ad expert myself, I understand the importance of Facebook ads in an eCommerce business. Sendinblue Shopify plugin and other eCommerce potential integration make it eCommerce friendly.

Now, apart from automating your business, Sendinblue also offers contact management CRM in your Facebook ads manager through its integration.

How does that help?

  1. You can import all your contact list to your Facebook ads manager custom audience list and save it.
  2. Now you can create your ad creatives and target all your contact list people on Facebook if those emails are associated with Facebook ads account and show or remind them about your business. It helps a lot in improving your business conversion.
  3. You can also retarget or create a look alike audience of your contact list, reach a wider similar audience, and expand your business.

This shows how Sendinblue can automate your business and automate your brand building and brand promotion activities.

We are overwhelmed by so many features now. In this Sendinblue review, I have covered almost all the features that Sendinblue has to offer.

Let’s understand the pricing of Sendinblue.

Sendinblue Pricing.

SendInBlue offers multiple plans such as Email Plans, IP [ A dedicated IP  ] Plans, and SMS Plans.

IP plans are basically used for digitally signing your Emails and taking full control of your IP reputation.

To start, you can opt for the free marketing service as Sendinblue pricing has a free plan that also provides unlimited contacts but has a sending limit. Above this, you need an enterprise plan which has custom pricing.

Free Plan$0 for 300 emails per day.

Lite Plan: $25 for 40,000 emails per month with no daily sending limit.

Essential Plan: $39 for everything in the above plan and removing the SendinBlue logo and advanced stats.

Enterprise Plan: $66 per month for everything in the above plan but has a user limit of 120,000 and includes all premium features. Customizing beyond this would come with added cost.

It’s time to come down to a conclusion for this Sendinblue review. Let’s understand the pros and cons in conclusion and decide why Sendinblue fits your online business.


The frequent delays suggest the platform is trying for its size. Its developers must address this problem to enhance its performance. Apart from email campaigns, the software allows you to reach your clients via SMS. It is a ready plug-in compared to popular e-commerce platforms for those looking to send responsive newsletters with no special requirements. Transactional emails and order confirmation are provided too, which are essential for an online marketer. Despite a few delays, the platform is performing as expected. I trust that this SendinBlue review has given you enough insight. I highly recommend this platform for those starting for its simplicity and a price that fits any small business needs.

Winding it Up with Pros and cons

Pros and Cons of Using SendinBlue.


  • Features powerful email automation tools
  • SendinBlue’s premium page has an extra landing page builder for creating and reviewing landing pages.
  • Pocket-friendly customized features
  • Has a free plan easy to customize contact management and automation functionalities.


  • SendinBlue supports a lesser number of Integration
  • The learning curve could be different for different users.
  • Email deliverability problems

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