Traffic Sources.
There are different display options and different graphics to show you how your website generates traffic. You can get the most important information from these different views, which is your traffic source.
You can categorize by type (referral, search, organic, email, direct, etc.) and the website or application that directs it to your website. If you subdivide this content further, you can access the graph view to see the percentage of each specific type of traffic from a specific source.
The following is an example. Basically, referrals are segmented by redirected sites; redirected social media sites segment social traffic, and so on. Use display ads. This feature is handy for understanding the appearance of ads.
Combined with audience analysis (which I will discuss below), you will learn more about your various interests and how to benefit from them through advertising. On the left side of this page, you can browse any of the different traffic sources to get more information about them.
Tracking these traffic metrics is very important because they will give you an idea of how you interact with your website. For example, you can track whether the number of visitors is increasing, where they are coming from, and how they have changed over time.
Industry Analysis.
Industry analysis is compelling and can help you accurately understand the changes in the market over time, such as when a competitor takes over the company. Industry analysis can also be a competitive analysis because other people in the industry are your biggest competitors.
This tool allows you to compare with the industry and better understand your competitors, thus giving you an advantage.
The best thing about this tool is that it can provide detailed information about your competitors’ audience and online habits. For example, you can visit average visit time, average page views per visitor, traffic type and source, and analyze industry leaders.
The industry leader feature allows you to see who gets the most traffic from each type of source. In this way, you will know how to make the most of this traffic. These powerful competitor analysis tools will help you understand your competitors, audiences, traffic and their bottom line to give you a real advantage.
Data Reliability.
At Seperia, we compare SimilarWeb data for accounts with actual traffic data through Google Analytics to infer its accuracy. Based on our testing, it appears that SimilarWeb’s data estimates tend to be more accurate for websites with more than 50,000 visits per year.
For websites with fewer than 50,000 monthly visits and complex websites with multiple subdomains, we found a larger discrepancy between the traffic reports from SimilarWeb and Google Analytics. In most cases, the SimilarWeb estimate was higher than the actual traffic measured by Google Analytics. On the other hand, our tests have also shown that SimilarWeb’s estimate of traffic distribution between different sources tends to be accurate.
Our tests suggest that the SimilarWeb results strongly indicate website ratios and traffic trends over time. A good indication of the size of the traffic, trends over time, and sources. In certain cases, care should be taken in finding accurate website visit dates, but you still get a reliable scale for measuring and comparing websites.
Target Audience.
- Digital marketers will use this tool for several promoting activities together with benchmarking, the discovery of potential traffic sources, and more.
- Business analysts can use this tool to observe and benchmark competitor activity.
- Bloggers and website house owners can use this tool to get their business landscape.
Pros:
- Global records for users outside of the US.
- Rich free version.
- Great user interface.
- Displays a complete and beneficial trendy overview.
- Large records include visits, site visitor sources, target market metrics, seek records, social media, geo-distribution, cellular apps, and more.
- Provides natural keywords (collects “now no longer provided” too). • Ability to export reports (most effective in PDF in unfastened version).
Cons:
- Traffic estimates are set to complete months most effective; it’s impossible to set particular date ranges (within the free version).
- Estimates most effective desktop site visitors without mobile and tablets.
- The number of specific traffic isn’t available.
- Estimates Traffic must be handled carefully, in particular with smaller websites.
Bottom line.
Whether you are a website owner or an online marketing pro, SimilarWeb can provide competitive intelligence about your industry and your top competitors so you can understand what your competitors are doing, compare their performance, and get a feel for your business.
And make advertising decisions based on traffic size and conversion rate; you need to pay close attention to SimilarWeb’s data estimates and decide whether they make sense compared to the exact data you get from Google Analytics, for example. If you’re interested in measuring global traffic, SimilarWeb might be your best option.
Finally, SimilarWeb provides a fairly accurate estimate for assessing the percentage breakdown that various traffic sources bring to the analysed website. A must for “serious” online marketers.
