In this review, I’ll go over the tool’s features. Then, I’ll cover some of its pros and cons so you can make an informed decision.
WooRank is more than just an auditor. It also offers digital marketing insights and keyword analysis. While it’s not a “one-stop-shop” in terms of the services it provides, it’s definitely a great place to get started. The tool boasts more than a million users, with 700 new accounts added each day. Clearly, they’re doing something right at WooRank.
First and foremost, WooRank offers a comprehensive website review. It crawls your site and offers actionable insights about how to improve it. You can view the website review right now by visiting the home page and entering your URL in the input bar at the top. You’ll only have access to some of the tool’s features, but you’ll get an idea of what you can expect. At the very top of the website review, you’ll see a score. You might be familiar with that kind of high-level analysis if you’ve ever used Google’s PageSpeed Insights. The score ranges between 0 and 100, with 100 being the best. WooRank also colour-codes your score. You’ll see that it’s displayed in green, yellow, or red, depending on your site’s SEO-friendliness. Unsurprisingly, green is good, yellow is okay, and red is bad.
What are the factors that chip away at your score? You can see some of them by just scrolling down. WooRank will show you where your site needs improvement. For example, if your meta description is missing, you’ll see a red warning to that effect. Obviously, you can remedy that situation by adding a meta description. WooRank also covers other on-site SEO factors, such as:
- In-page links
- Broken links
- XML sitemap
- Blocking factors
- Schema.org markup
That’s just a small sampling. You’ll find plenty of other on-site analyses in the report. WooRank will also cover some off-site issues. For example, if your page only has a few backlinks, you’ll see a warning. The tool will show you the total number of backlinks and referring domains. Use that info to determine if you need to do some “outreach” to get more inks. Additionally, WooRank will give you insight into social signals. If your page hasn’t been shared on any social networks, expect a reduction in your score. The tool covers social signals from Facebook, Pinterest, and Twitter. If you’re running a local business, WooRank also highlights local search insights. You’ll have to sign up for the free trial (at a minimum) if you want to see those, though. The tool will also give you some info about visitors to your site, including the number of visitors, number of sessions, and source domains. Additionally, WooRank will identify security issues. For example, if your site isn’t using HTTPS, you’ll get red-flagged. The tool will also highlight duplicate content issues that could hurt your rank. You can fix those with the help of canonicals. Finally, WooRank gives you feedback about the traffic you’re receiving from Google Ads. That’s useful if you’re doing PPC marketing.
WooRank also includes a keyword tool that you can use to check how your site ranks for search terms relevant to your niche. Additionally, the tool will show you how your rank for specific keywords stacks up against where your competitors are ranking for those same keywords. WooRank also identifies new keywords based on the content that you’ve already published. That feature might uncover some keywords you hadn’t even considered. Even better: your competitors might not have considered those keywords, either. Next, the tool enables you to organize all your keywords in a single place for easy access. If you’d like to localize your keyword tracking, WooRank offers regional search data as well. That will help you get more customers or clients in your own vicinity. The reports that the tool produces are also flexible. You can sort them based on keyword volume or rank. WooRank also shows you how well you’re doing overtime. Line graphs display your rank history for each keyword.
WooRank babysits your website while you sleep. For starters, the tool will send you weekly email reports that alert you to issues associated with your website. You’ll also get info about the metrics that matter to you the most. For example, if your site goes down, WooRank is on it. The tool will alert you with an email as soon as the problem is detected. Email alerts can also give you details about keyword rankings if that’s something you’d like to see.
WooRank includes a Lead Gen tool that can help you get more customers. First, use it to capture more email addresses. Then, you can use marketing automation to reach those people while they’re still “warm.”
No digital marketing tool is complete without a reporting component. Fortunately, WooRank excels in that area. For starters, you can create white-label PDF reports. Then, add your own branding to them, so clients think you’re using a home-grown solution. You can also use the monthly reports to show your clients how you’re helping them achieve their goals. WooRank allows you to generate reports from your website or with the Lead Gen tool.
WooRank offers 3 levels of service: Pro, Premium, and Enterprise. The Pro version goes for $59.99 per month. For that, you get unlimited website reviews, the ability to track 50 keywords, the ability to crawl up to 2,000 pages on a website, and a monitor that will notify you if your website goes offline. With the Premium version, you can create projects for up to 5 websites, generate white-label reports, track 250 keywords, crawl 10,000 pages on a site, and use the Lead Gen tool to find new customers. With the Enterprise plan, you can also give your team access to the WooRank account, add extra projects, use the API to develop custom apps, generate bulk reviews, mine data from millions of websites for insights, and contact support via phone. As is the case with many other digital marketing tools, you can try WooRank for free. The trial period lasts two weeks. After that, the company will place a $1 hold on your credit card or PayPal account during the trial. It will disappear if you decide not to continue with the service. WooRank also has a 48-hour refund policy. So if you forget to cancel, you can still get your money back.
Pros & Cons.
Plenty of WooRank users have opinions about the product. Here are a few of them. First, let’s look at the pros:
- Easy user-interface
- Keyword tool saves time
- FAQ is extremely helpful
- White-label reports allow branding
- Easy to follow checklist highlights website issues
- The blog is a great resource for users looking to get more info about SEO
- It’s fast
- It doesn’t produce information overload
- The site analysis report includes links on how to solve issues
- The software runs in the cloud, so there’s nothing to install
- It covers both onsite and offsite SEO
Next, the cons:
- It doesn’t allow access to some Premium features during the trial period
- No client-specific login
- Not for SEO newbies
- Limited to a single user unless you pay for an Enterprise plan
- Pricing is a bit on the high side
Wrapping Up This WooRank Review.
WooRank is a handy digital marketing tool. It’s easy to understand, offers actionable insights, and lives up to its promises. If you’re looking for a site auditor, it’s a tool that should definitely make your shortlist. Just make sure that you start with the free trial period to ensure what you’re looking for.